ACPO National Police Co-ordination Centre
The National Police Co-Ordination Centre (NPoCC) is responsible for assessing national policing capacity during major events. We were approached to develop a professional brand identity within the department of ACPO (The Association of Chief Police Officers).
Naked worked within strict guidelines to develop an identity that would sit alongside Home Office and ACPO logos on governmental documentation. However, once the identity was developed, we could creatively apply the branding to mousemats, mugs, lanyards and signs for the department's office.