Great design has an impact, it inspires, it lives with you - and it sells. The perception of you and your communication lives or dies by the quality of your design. Don’t get it wrong. We’re here to make sure you get it right.
Design, or Graphic Design, is the visual portrayal of your company brand. It’s the combination of words and images that you use to tell your company story.
Great design is remembered for the right reasons, bad design can have the opposite effect. It isn’t remembered at all!
Design has the ability to solve problems, to communicate messages simply and effectively.
Done well, design evokes emotional responses that can have a profound effect. It has the ability to make you laugh, to make you cry, make you angry. It has the ability to shock and repulse. To make you love - and hate.
Creativity is at the beating heart of great design. The less complicated the better. In the right hands design brings together creativity and craft using, your words and images, to get the attention of your audience.
A beautifully crafted campaign not only has the ability to sell products, but also to tell a story. A story that can linger for longer in the mind than maybe the product it was initially intending to promote.
What does success look like to you?
You'd be amazed at how many answers there are to this question and our process begins with an initial meeting where we start to explore this with you. We delve, analyse and scrutinise your brand, respectfully of course but it’s important to ask these questions.
We love to be playful at Naked. We draw, we cut, we stick, we write, we listen to music. Everything that helps inspire us. These activities help us to create your solution. Then our experienced team critiques, looking for the best in an idea and the best route to develop these ideas.
Our process is a reductive one. Stripping back is what we do. The simplest ideas are always the best, yet sometimes the most difficult to execute. If you think of the best pieces of design, the best ads or best logos, there is always a great idea and a serious lack of clutter.
We work hand-in-hand with our clients throughout the design process. As much as clients like to see polished visuals, they also love to see our initial sketches.
(Ps. Naked HQ is next to a bakery so we can bring cake too.)