Abel Homes
Brand identity design | Marketing comms design | Signage design | Logo design | Print Design
Adding a little zest to The Limes housing development
Another high-quality development
Local growing homebuilder Abel Homes builds high-spec energy-efficient new homes. For a number of years we’ve proudly worked with Abel to create branding, signage and advertising for their developments across the county. This development of 28 homes in Little Melton, named The Limes, is a particular favourite of ours.
The launch of a new development requires a brand identity to be developed specifically for that site – it helps prospective buyers distinguish between different sites – giving a feel and building a story for the development. We work with Abel to discover the history of the site and it's surroundings before naming and developing the branding for it.
A slice of history
The developed was named The Limes on account of a lime tree planted nearby in 1887 to celebrate Queen Victoria's Golden Jubilee. The identity was built around a contemporary lime tree graphic, mirroring the contemporary styling of the homes, made up of 28 individual leaves. What better way to represent the 28 individual eco-homes? The identity adopted Abel Homes’ corporate lime green colour to ensure great stand out amongst other new developments. The design was carried through a sales brochure, site signage and advertising ensuring great brand awareness for Abel Homes The Limes.
Establishing brand consistency
Such was the success of The Limes branding and design, the style developed for signage and brochure has formed the basis for all developments thereafter. This ensures a brand consistency and instant recognition for Abel Homes, that has helped to distinguish them as a leading, trusted brand with a high-quality product.
A leading trusted brand, with a high quality product
