Brand design for Engage Health Systems by Naked Marketing – brand values: harder, better, faster, stronger
Brand design for Engage Health Systems in Norfolk - harder, better, faster, stronger values

Back to work

Engage Health Systems

Brand identity design Internal branding & culture Brand guidelines Marketing comms design

Engage Health Systems was born as part of a transformation from old brand, Wiggly Amps. A change of name, building, identity and attitude – through a series of workshops, Engage built a culture around the philoshophy of ‘Be more Daft Punk’. That means work it harder, make it better, do it faster, makes us stronger. Our job was to translate that feeling and design a new, revitalised brand identity. 

First got Naked
in 2019

Brand book in the style of a CD album for Engage Health Systems. Showcasing rebranding work by Naked Marketing
Business cards designed for Engage Health Systems as part of rebranding work by Naked Marketing
Birthday card concept design for rebranding of Engage Health Systems in North Walsham, Norfolk
Time to smile

Our task involved bringing the culture to life through brand communication – design and tone of voice. Done in a way that would connect with both customers of Engage Health Systems and team members.

With a strong digital focus, we developed an icon that could be used and recognised easily across social media and other digital applications including internal software. The icon, ‘Smilee', was incorporated into the logo to represent happy customers at one end, and their happy patients at the other.

Naked worked extensively with the team at Engage to embed the brand identity and mindset into the company culture. One of the ways this was communicated was through a CD case brand book given to every employee (or band-member).

Wall graphics designed by Naked for Engage Health Systems in North Walsham, Norfolk – as part of brand identity design
Exterior office graphics for Engage Health Systems HQ in North Walsham, Norfolk - rebranding by Naked Marketing

"The feedback from your creative has been epic! There is a real buzz around the business."

Engage Health Systems' new branding social media design mocked up on phone
Brand guidelines created by Naked Marketing for Engage Health Systems as part of rebranding
Social media application of new brand identity for. Engage Health Systems created by Naked Marketing, Norfolk
Sub brand logo design for Engage Health Systems in North Walsham, Norfolk by Naked Marketing
Looking forward, not back

The transition from an established brand to new is always a difficult one, as what you know and feel comfortable with is replaced with new and unfamiliar ideas. So it is especially pleasing that as the new Engage Health Systems branding has rolled out across internal and external communication, it has provoked a positive reaction with customers and has energised and united the team at Engage, helping to embed a culture that can drive the business forward. 

Communication that has helped to embed a culture that can drive the business forward

More projects like Engage Health Systems

 

Avacor B Series Launch creative campaign design with vibrant colours and happy person

Avocor B-Series

B Series: The Power of Bold Simplicity

Design | Digital

Breckland Crematorium

Thoughtful branding for a place of farewell

Branding | Digital