Brand identity design | Signage design | Branded interior graphics
Re-brand and repositioning for an established Norfolk market town greengrocers
S&M Brett are a family-run business based in the market town of Aylsham in Norfolk. They have a real passion for produce, and alongside their farming and wholesale business, they also purchased the local greengrocers around 25 years ago.
While they had a strong focus on sustainability and waste reduction, the shop itself was stuck firmly in the 1970s and was doing them no favours in attracting the modern clientele they were looking for. They wanted something that would showcase their local, artisanal products and food refill stations alongside the traditional fare that people expect from a greengrocer, and got in touch with Naked to help them uncover their new potential.
We knew that the owner was looking for something bold and unique that captured people’s attention and stuck in their minds. Inspired by this and the bright, fresh colours of the produce they sell, we created an illustrative style brand which included logo design, strapline suggestions and colour palette, as well as application of the visual brand to the shop interior, exterior signage, clothing and packaging.
The look was designed to draw visitors in from the outside with welcoming displays and a friendly, warm atmosphere, creating the perfect backdrop to display their produce and provide a modern shopping experience.
We created a new brand image with a bespoke illustrative style inspired by the exciting colours of the produce
“Thank you so much for all the work you and your team put into our branding. We were absolutely thrilled with the direction you took, and the end result was just perfect! I had an enquiry from another business asking about who we worked with, so I was really pleased to be able to recommend you guys.
The feed back from the customers has been more than we could have expected. Obviously, we are still evolving and finding out what works and what doesn’t, but we are having a great time in our new surroundings.“
Photography by richarddrury.co.uk