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Animed Direct

First got Naked in 2015

Campaign visuals help grow orders
and boost online revenue

Services

  • Design for digital
  • Marketing comms design
  • Email marketing
  • Creative advertising campaign

Overview

Animed is a UK-based online veterinary dispensary and part of a large and established group of over 500 veterinary practices. Throughout the year, Animed launch a mix of on and offline campaigns to drive traffic and sales through their website. The challenge was to create a visually appealing design that could be adapted and used across a variety of channels, both on and offline.

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Visits to the campaign landing pages increased by 6%, with orders up 32%

Our Approach

People will buy based on brand and a strong brand gives you the chance of price differentiation and business growth. Inside your business, it can give employees a sense of pride, guiding behaviour so every interaction your customer has with your company, meets or exceeds their expectations. At all levels it can inform your decisions, processes and strategies.

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Results

People will buy based on brand and a strong brand gives you the chance of price differentiation and business growth. Inside your business, it can give employees a sense of pride, guiding behaviour so every interaction your customer has with your company, meets or exceeds their expectations. At all levels it can inform your decisions, processes and strategies.

A 28% increase in conversions helped to boost online revenue by 39%.

We are really pleased with these results especially to see such a significant increase in conversion rate YoY. I think the fact we had the visualisation of the core summer categories allowing customers to find what they wanted in an easier way has really helped to drive the success of this campaign.”

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