Marketing comms design | Social Media Marketing | Marketing strategy & planning | Marketing Support | Marketing Design
A creative marketing campaign that delivers what really matters
Direct ATPI delivers world-leading corporate travel to organisations operating in a variety of specialist sectors around the world.
What they wanted our help with:
Here’s how we achieved this...
We first ran a workshop with the team to develop the ‘hook’ or ‘the big idea’ for the event. We helped the client to understand their key points of difference, the messages their audience wanted to hear and what success would look like.
From our workshop we were then able to distil this insight to develop:
Bringing the idea to life
We had the idea, we had the proof points, we had a visual. We now needed marketing ideas to bring this to life. We developed interactive marketing ideas for use on stand to increase engagement, awareness and capture contact details, these included:
We proposed the best additional marketing channels needed to support the event. All of this activity was tied together with the creative messaging and theme:
Campaign planning for maximum impact
Now it was a case of pulling together the ideas into a structured plan of activity to ensure we could deliver on time and on budget. This included:
Now we had to bring everything together visually to support all marketing activity. This is when we started to bring the brand to life through the invites, email marketing banners, social media graphics and most importantly the event stand itself.
The final stage - ensuring all planned marketing activity was delivered on time ahead of the event. We ensured invites landed on the right date, emails regularly provided expert insight, social media grabbed attention ahead of the event and the event team kept the stand buzzing throughout the event.
"The Business Travel Show is our biggest event of the year and 2022 was definitely one of our best ever years – we had so many positive comments from clients, prospective clients and staff. We absolutely loved how Naked help pull all of our marketing together with a creative campaign which pushed our brand forward and achieved our business objectives."