It's Show Time!
It’s Show Time!
With just six weeks to go until the annual Norfolk Show, now really is the time to be thinking about how you can stand out from the competition.
For us creating a great show stand is about combining great design and clever marketing. You could have the best stand in the world, but without the thinking behind what you want to achieve it will ultimately fall flat.
And equally you could have the best marketing plans and strategy in place, yet fail to live up to expectation through a poorly designed stand.
We always advise our clients to strongly consider -
- Why they are attending the show?
- What they are hoping to achieve?
And from there plans can be set into motion.
When it comes to designing the show stand take time to consider –
- What you have done previously? How did that work?
- What did your competition do?
- Did you see any other stands that caught your eye?
We recently helped IPRS Health to design their stand for the Health & Wellbeing at Work Exhibition, at the NEC Birmingham.
The brief was to create a stand that was interactive and engaging. After some brainstorming with the client, here is the stand we created –
Those visiting the stand were asked to get interactive and write onto a post-it-note challenges they had for their individual business. Not only was this a new way of interacting with potential clients, it also allowed IPRS to collect crucial data/leads they could then follow up after the event.
The stand received lots of positive comments from the team at IPRS and we were also delighted to find out they had won ‘Best Small Stand’ at the event.
If you would like some help with your exhibition stand, we would love to hear from you.
By James Hale on 17.05.18