Independence Matters delivers support and assistance to people with learning or physical disabilities, mental health issues, older people and people with dementia.
Developing the branding was a complex undertaking and required us to consider all the different services provided and the various user groups. Before designing, we felt it was essential to have a site visit to get a feel for the services and more importantly the service users. From this we could really communicate our experience in the design.
The end result was a vibrant and playful identity with a strong message behind it. The service launched successfully across Norfolk and Naked have been delighted to be part of that, applying the branding to a content-managed website, stationery, brand guidelines, pull-up banner stands, brochures, pens, wristbands, lanyards and internal and external signage across all sites.