WEBSITES & DIGITAL MARKETING
Build your shop window and draw new customers in.
Give your online presence polish and purpose
Whatever business you’re in, your website is your ‘shop window’. It’s where people find out who you are, learn about what you do and decide whether to get in touch. It’s often your first and best opportunity to make a good impression and start to build trust.
A site that looks clunky or doesn’t work will turn people away. But a good-looking, well-designed site provides a positive user experience and draws people in, actively supporting your efforts in marketing and sales.
And a great site is only the start. To bring visitors in, you’ll need ‘signposts’ like PPC (Google Ads), SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation), social media and email marketing.
WEBSITES & DIGITAL MARKETING SERVICES
Website Design
Professional designed, user-friendly website design.
Give your online presence polish and purpose. We design and build websites that look great, work brilliantly, and tell your story clearly.
- Website Design & Development
- Professional Websites for Businesses
- Responsive & User-Friendly Design
- WordPress & CMS Solutions
SEO & Optimisation
Ensure your website is performing at its very best.
We can support your online performance with website and search engine optimisation. Backed by the strong design and digital know-how running through everything we do.
- Search Engine Optimisation (SEO)
- Website Analytics & Tracking
- Conversion Rate Improvement
- UX Design & Optimisation
- User Journey Flow
PPC & Online Ads
Increase visibility and drive your digital performance with measurable results.
Improve the cost efficiency of your current advertising or take your first step into the world of Google Ads, ChatGPT Ads or Social Media advertising.
- Google Ads & PPC
- Email Marketing
- Social Media Advertising
- Targeted Digital Campaigns
Our Naked approach to website design & digital marketing:
Goals
First, we’ll have a genuine, honest conversation about your business and what you want your business' website and digital marketing to achieve.
Project planning
We’ll plan out the project, including key objectives and deadlines, and meet everyone involved. We’ll make sure everything we propose is in line with your existing brand.
Website planning
We’ll research keywords and map out the site to give a logical user journey that works well with search engine optimisation.
Design
First, we build wireframes (basic layouts) to show how content and structure will work. Then we design the home page, bringing together branding, imagery and all user interface elements. We'll work with you and your feedback to get the designs right. Finally, with your approval, we go on to design the rest of the site.
Develop & test
We translate our visual designs into working code and build a test site for you to approve. Following final fixes and content tweaks, your site is ready to launch.
Launch
We’ll provide full training in our Content Management System (CMS) so you feel confident updating the site yourself. Once your site is live, we’ll ensure all background maintenance is taken care of so the site stays live and working as it should. If you like, we can also make sure it performs well by keeping an eye on analytics and ways to improve your digital marketing.
Why choose Naked as your local digital marketing agency?
Firstly, we speak your language. We strip away the geek-speak and technical jargon to explain everything we do in plain English.
We offer the full package: brilliant design skills, sound technical expertise and proven marketing know-how, all working together to serve your goals. We’ll build you a great-looking website that has plenty of power under the bonnet to turbocharge your sales and marketing. And brands are our business. We’ll make sure your site is perfectly in tune with your existing brand and extends it harmoniously into the digital realm.
As a local firm, we know how to help locally based businesses get found online and strengthen their position in Norfolk, East Anglia and beyond. To empower you with maximum control over your site, we use open content management systems and provide full training on how to use them. You receive regular, clear reporting on website analytics and performance, so you always know what we’re doing and how well it’s working.
We treat every project as unique, with its own individual priorities and goals. In line with that, we tailor our approach and choose the right development options for your site, choosing from frameworks such as Wordpress, Shopify and Silverstripe.
Website & Digital Marketing Frequently Asked Questions
Do we really need a professional web design agency?
There are tools available that allow almost anyone to create an acceptable-looking website. The problem is that, under the surface, those sites are simply not built to perform. So you don’t get the results you’re hoping for in terms of user experience, online profile or (most importantly) sales.
If you want a hardworking site that’s as professional as you are, it’s best to choose an agency with the proven ability to create one.
Can we update our website ourselves after it’s built?
Of course. We can build your website with a content management system (CMS) that allows you to add and edit content yourself. For example, you’ll be able to change words and images, as well as add new pages or remove unwanted content. At the start of the project, we’ll discuss your needs in terms of updating your site, to make sure that aim is built in from the start.
Will our website be optimised for Google (SEO)?
Absolutely. We’ll be thinking about SEO from the very start. We’ll structure your site and content around the search terms that your visitors are most likely to use. At the time of going live, all the fundamentals for an optimised website will be completed. Following on from that you have the option for us to monitor search performance and identify areas to improve.
How can a website help us get more customers?
Your website is like a shop window that people can use to find out about you before they get in touch. The better your website, the more positive the first impression you can make. The better your digital marketing, the more likely it is that people land on your website, instead of competitors. A great website builds trust from the very start and makes people more likely to buy, either now or in the future.
Another agency built our website. Can you still help us?
In principle, yes – although it does depend on the site. Before we start, we’ll audit your current site and give you an honest appraisal of its potential. Then, if you want to go ahead, we’ll build a digital marketing campaign to drive more, higher-quality traffic to it.
How long does it take to build a new website?
While we don't cut corners on quality, our stripped-back approach means we avoid unnecessary delays. As a rough guide, we suggest that you allow at least 12 weeks from initial approach to launch.
Should I hire a digital marketing agency or do it in-house?
Your digital marketing agency will offer help in a wide range of areas, including (but not limited to):
- Developing an overall digital marketing strategy
- Selecting the best digital marketing channels, platforms and tactics for your business
- Identifying suitable keywords for search marketing
- Setting up online advertising campaigns, including ad creative
- Optimising spend against your budget
- Monitoring performance and making changes as necessary.
If you want to bring these tasks in-house, you’ll need an employee – if not a whole team – with both the capability and capacity to handle them. Many businesses opt to outsource their digital marketing to a partner who already has all the necessary skills and can get started right away.
How do you measure the success of digital marketing campaigns?
It’s best to use a combination of metrics including:
- How many people click on your online ads, and how much you pay for each click
- Which search terms and keywords perform best for you, and (for PPC) which represent best value for money
- How many other sites link to yours, and how much authority they have (Backlinks)
- Where your site ranks in Google searches
- Whether and how your site features in AI-generated content (like the answers given by ChatGPT)
- How many people visit your site, which pages they visit, how long they stay and whether they come back
- How many website visits lead to enquiries or sales (This can be known as Conversion Rate Optimisation or CRO)
- ROI (Return on Investment): how much revenue you receive, or how many enquiries or sales you generate, for each pound you spend on digital marketing
- CAC, or customer acquisition cost: how much it costs you to acquire a single new customer.
Can you manage all of my digital marketing in one place?
Yes, this is one of our key strengths. We can do everything from planning and building your website through to promoting it with SEO, PPC and more.
A potent mix of design, communication and digital expertise. We also offer:
Design & Creative
Inspire your audience with great design across print and digital.
- Graphic Design for Print
- Packaging Design & POS
- Reports & Presentations
- Campaign Creative
- Brochure Design
- Events & Exhibition Stand Design
Branding & Identity
Look and sound your best. Positioning, rebranding, creating fresh, new brand identities and assets.
- Brand Positioning & Messaging
- Brand Identity Design
- Brand Guidelines
- Brand Strategy & Planning
- Logo & Visual Identity Design
- Rebranding
Social & Content
Engaging communications, content and campaigns to build brand awareness and drive enquiries.
- Social Media Management
- Content Creation
- Copywriting
- Photography & Videography
- Email Marketing
- Creative Campaigns