In today’s fast-moving digital world, capturing attention is one of the biggest challenges designers face. The average person scrolls through miles of content every day, giving just a few seconds, (sometimes less) to decide what’s worth their time. This is where motion steps in. Animation, video, and movement have become essential tools for designers who want their ideas not only to be seen but remembered.
By Fuensanta Alemany
30/10/25
Enhancing storytelling
Human attention is naturally drawn to movement. Our eyes are trained to notice things that move, flicker, or change. On social media, this means motion gets noticed.Videos generate far more engagement than static images. With the rise of TikTok and other short-form video platforms, human attention is changing. It’s no surprise that brands are moving towards motion design to tell their stories in a more dynamic way.
Many brands that once focused on static design have embraced video as part of their visual identity. Take huge brands like Airbnb, Spotify, Apple... All of them use motion to enhance their storytelling. Whether it’s through smooth website/interface animations, product launches, or just social content, these brands use movement to guide the viewer’s eye and evoke emotion.
Above: Ben Marriott – Good Morning!
Some of today’s most exciting work in motion design comes from independent designers and studios who push the boundaries of visual communication. I love to see work from creators like Ben Marriott, Yambo Studio, Ordinary Folk, Sander van Dijk… I find them truly inspiring and they all have built careers around motion, transforming simple graphics into engaging stories. Their work demonstrates how design, animation, and sound can merge to create experiences that stay in people’s minds long after the screen goes black.
Above: Self titled animation by Ordinary Folk
Not just a passing trend
For most creatives, Adobe After Effects has become the tool to bring designs to life. It’s a tool that bridges the gap between graphic design and video, allowing static elements, typography, shapes, photos, and illustrations, to stretch, scale, and move.
Learning to use After Effects takes time and patience, especially for those coming from a traditional design background. But once you know your basics, it only takes practice to master it. Now all is left is asking yourself: ‘How would this logo appear on the screen? How would that title walk if it was a person?’ I definitely believe it transforms the way you think about composition and visual storytelling. Suddenly, a poster can become a short animation, a layout can turn into a moving sequence, and a single design can evolve into a whole experience.
Motion design is not just a passing trend; it’s the direction our digital world is heading. As screens, interfaces, and platforms become increasingly interactive, movement is what gives them life. The future of design is with no doubt in motion. Static visuals will always have their place, but motion is where communication truly evolves. It captures attention, tells stories, and builds connections that last longer than a quick scroll.
If you’re curious about what motion could do for your brand, get intouch – we’d love to show you.
