Marketing continues to gain significant prominence in our lives, to the point where it is now totally unavoidable. Every street corner, every scroll, every click, there is a piece of marketing staring you right back in the face.

And with the increased number of marketing methods available at your fingertips, choosing the right ones, and finding your own space in the crowd has never been more important. This is particularly true online.

Search engines are now the ‘go to’ technology for us as consumers, and supply and demand dictates that where your customers go, you need to be there to. Right?

Right. But how do you make your website rank above your competitors? How do you gain organic traffic, and increase those sales? We are going to try and break down some of the myths and legends of SEO.

Should I change my domain name to help my SEO?

Most probably no. Your domain name has most likely built up a history and reputation with Google, an element of trust if you like.

Your domain is also likely to be linked to your brand in some way, and it’s important that you remain consistent in the long run.

Is SEO all about using keywords as much as possible?

Search Engine Optimisation used to be primarily stuffing as many keywords into a sentence as possible. But those days are long gone, and today marketeers are having to refine their approach to ensure success in the search engines.

There are many factors that weigh into Google’s various algorithms, and maintaining a clear focus on what you are trying to achieve has always been a sure way to rank well.

A clear focus on what you want the website to achieve, coupled with what your customer is hoping to get from your website, will help you to dial in on the keywords you should target.

Should we be writing as much content as possible to help our SEO?

Content is vitally important to your website for a number of reasons. First and fore mostly it is an opportunity to let your customers and potential customers know about the services and products you offer. Secondly, Google likes to see real and relevant content on web pages.

But writing as much content as possible is not the answer. Writing real, relevant and helpful content is.

These are just a few of the SEO myths and legends out there, and if you would like to discuss your SEO with us, we would love to sit down, have a coffee and see how we can help you rank well.

By James Hale on 18.07.18