Championing Norfolk: Why I’m Proud to be a Norfolk Ambassador

Why it matters to me
For me, being an Ambassador feels personal. Operating a Norfolk business and collaborating daily with our local business community, I feel part of the fabric of our local economy. More than anything, I want to see the businesses and people here thrive as much as possible. We are facing many challenges beyond our control, which makes it even more vital that we do what we can to support one another.

Helping tell Norfolk’s story
A key part of changing Norfolk’s narrative is providing the right tools to tell our story. Naked has the privilege of working closely with the programme and the Norfolk Business Board and were proud to design the "Norfolk – The Centre of Tomorrow” prospectus. This document positions our region as an important UK hub for energy, agri-food innovation, and economic growth. It highlights how Norfolk is ready to lead, delivering national impact in sectors like clean-tech and life sciences.

“Changing the narrative is a collective effort built over time.”

What being an Ambassador means
As Ambassadors, we play a vital role in championing Norfolk as a place to live, work, and invest. Whether we are speaking at events, sharing insights, or celebrating our local culture. Our voices make a difference.

Looking ahead
Changing the narrative is a collective effort built over time. I wear my Ambassador pin with pride, knowing that we’re working to ensure the UK understands exactly how much Norfolk contributes – and how much more it can achieve with the right backing.

If you’d like to find out more about the programme, visit https://norfolkambassadors.co.uk/