Marriage not a fling
By Dan Bradfield
“For better or worse” they say. Well we say what about “for better or even better”? We see business like a marriage, and that is why you will never hear us shouting about our first date or the latest new business win.
We believe passionately that the longer we work with our clients the better we become. Time allows us to understand them and their business. As the relationship develops we can offer even more added value to their design and marketing, as we truly get to know the ins and outs and little foibles of our clients.
You see for us it is about a real partnership approach. If we studied your business inside and out we would never know as much as those who have walked the walk and talked the talk in that business for years. What we can and do bring to the table though is our knowledge of marketing, design and the spectrum of different businesses and scenarios that we have worked with. Together this makes a strong proposition and, like a relationship, as it develops it becomes stronger still.
For us at Naked Marketing this tells us, when our values align well with our clients, this is often the basis for the start of a truly long partnership.
With the average length of a marriage in the UK currently 30 years, we have a way to go to consider ourselves the perfect partner. Nearly 17 years into the Naked Marketing journey, we are thrilled that we have established some truly great and lasting partnerships.
So do excuse us if we don’t shout about you on our first date, a new business win is lovely but there is a lot to learn about each other and it is only after the test of time that we understand the true value of the relationship.
With this in mind, we want to share with you one of our most recent anniversaries. We have now partnered with Hadley & Ottaway for 17 years. However don’t just take our word for it, listen to what David Galer, Managing Director of Hadley & Ottaway had to say:
"H&O have for 17 years used the expertise of Naked Marketing in its promotional and marketing projects which has helped make our company the leading removals and storage company in East Anglia. Ben Handford and his team have become a vital part of our company's growth and we very much look forward to continuing this relationship in the months and years ahead."
We plan on sharing more of our relationship successes over the coming months on social media and if you fancy a coffee to discuss possibly entering into a relationship with Naked Marketing then we would love to hear from you.
The ‘Get A Quote’ and scheduling tools could allow customers to be self-sufficient, save the Gasway team time and provide an interactive and smooth booking experience.
Far from being a standard e-commerce website, the main aim was for customers to be guided through their purchasing journey - to ‘Get A Quote’ and to book their installation and/or survey.
Strategy & Website Workshops
The website was a key part of the digital transformation project. We needed to consider the customer journey, including the questions posed.
The original questions, answers, and end results were provided by Gasway which Naked transformed into an interactive form design. This design was presented to a testing group in the form of a user testing workshop. The testers were not involved in the project and could therefore provide objective feedback on the usability of the form.
Being careful not to lead the users in any way, Naked oversaw the users testing the form, after which they provided comprehensive feedback which enabled us to revise elements of the form all while keeping one goal in mind - a clear and easy user experience.
A shift in strategy for the Gasway brand meant a suitable time to review the current branding.
The old logo had become tired and Gasway wanted one that better represented the brand following their digital transformation. Consideration also needed to be given to prominent offline applications such as van livery.
Naked modernised the Gasway brand identity – now better suited for use in a digital environment, also better representing the business that Gasway is today.