YANA Charity Branding

Brand identity design Logo design Brand guidelines

A new identity to support expansion

YANA is a volunteer-run charity organisation, helping rural communities and those working in agriculture. YANA helps to build a better understanding of mental health as well as providing training and confidential support. Whilst roots are in Norfolk, the charity is spreading and to aid that growth YANA invested in developing their brand identity. The existing identity was restrictive and lost in the sea of green that was agricultural-related services branding. It was time to stand out and shout louder about the greatness of YANA.

Business cards designed by Naked Marketing for YANA, a rural mental health charity in Norfolk

You Are Not Alone with YANA by your side

After a workshop with YANA, Naked proposed that YANA become thought of as ‘every rural person’s companion’. Those time you feel alone, YANA is there. We created the brand around that idea - designing a bold logo that would stand out amongst a crowd of rural services and on closer inspection would reveal that idea of companionship.

Front cover and inside pages of YANA charity directory designed by Naked Marketing

The Princes Countryside Fund supporting the YANA directory, designed by Naked Marketing

Leaflet design in new branding for YANA by Naked Marketing

Our branding set tails wagging

Our proposal and supporting designs were met with overwhelming positivity, with comments such as “You just got us, thank you” genuinely warming our hearts. The organisation has continued to raise in profile, with expansion to new areas and continued support from those who care deeply out rural mental health. The Tractor Facts leaflets and Rural Directories have spread far and wide across the country, even meeting Royal approval.

You can find out more about the vital work that YANA does here: www.yanahelp.org

The positive feedback we received genuinely warmed our hearts

“Naked Marketing listened carefully to the YANA brief. They sensitively and creatively developed design options from which we could choose our strong new image and suite of logos that are truly fit for purpose for all we want to achieve in the coming years. The NM-designed logos work well across the whole range of YANA leaflets, cards, roller banners, pin and button badges they have designed and delivered for us as well.”

Patron

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