Norfolk Cricket Foundation

Cricket might be steeped in tradition, but the Foundation’s future was all about inclusion, opportunity and community impact. Their previous identity felt formal, very traditional and inflexible — not quite fit for purpose across modern channels or for engaging the audiences they needed to reach. 

They needed to look, feel and sound like a modern, purpose-driven charity, with a visual identity and messaging that could inspire school kids, community leaders, potential funders, and lifelong cricket fans alike. Our goal? To help them step forward with clarity, confidence and creativity — and bring consistency across every platform, from grassroots events to internal communications.

A collaborative process, grounded in strategy
We kicked things off the Naked way through open, honest collaboration. We ran brand workshops with the Foundation team and trustees, getting under the skin of the organisation and surfacing what mattered most. Together, we defined:

Bold, symbolic and full of purpose
We explored three initial creative concepts inspired by themes of progression, guidance and community:

The chosen direction centred around unity and a confident ‘N’ monogram — a modern mark loaded with meaning. It's Norfolk, a negative space cricket bat, a ball symbolising movement and progression
, and a subtle nod to the old crest, honouring the past while moving forward.

Impact & Results
The Norfolk Cricket Foundation now have a brand as bold, welcoming and purpose-led as the work they do. It's also rooted in purpose and built for long-term impact
, helping them to show up confidently in attracting new partners, supporters and players. It's also loved internally as the team had a voice throughout the journey — from the Directors to those delivering cricket in the community.

The future is set to be bright for the foundation and we can't wait to see where their new brand takes them.