New Brand Identity for Norfolk Chamber of Commerce by Naked Marketing

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Norfolk Chambers of Commerce

Brand identity design Internal branding & culture Brand guidelines

The Norfolk Chambers of Commerce is a not-for-profit member network of Norfolk-based businesses. Members are made up of every size and sector of business, from start-ups to large corporates, and from retail and professional services to manufacturing & engineering. The network exists to enable local companies to do better business.

With a refocused vision and set of values, the network needed a ‘facelift’ to communicate a new sense of purpose and energise its member network.

First got Naked
in 2008

Norfolk Chamber of Commerce Branding GIF
Business card design for Norfolk Chambers of Commerce as part of rebranding by Naked Marketing

A strong visual identity

In order to help establish a strong voice for the Chamber, it was important to create a unique and impactful brand visual identity. We created a colourful theme, expanding the previous colour palette using ‘Co.’ to represent ‘Company’ and also, rather neatly, ‘Chambers of’. This began with the word ‘Co.mmerce’ and expanded across a host of words connected with the world of business.

One of the key deliverables for the branding project, was the creation of a detailed brand guidelines document. Giving the Chamber the flexibility to produce communications internally whilst retaining the integrity of the new brand identity. The guidelines included overall brand vision and values, visual design and tone of voice.

Brand guidelines design showing Norfolk Chamber of Commerce how to use the new branding
Two mugs with new Norfolk Chamber of Commerce branding by Naked. Marketing
Three colourful banner stand designs in new branding for Norfolk Chamber of Commerce
Business card design for Norfolk Chamber of Commerce
Feedback from CEO of Norfolk Chamber of Commerce about new branding and mug designs

Playful and flexible

The concept came to life as more words were developed for application across a range of marketing materials, including button badges for members, mugs and detailed brand guidelines for tone of voice and use of the new identity. Feedback we've had from the relaunched branding has been overwhelmingly positive and we're proud to have given the Norfolk Chambers of Commerce brand a new lease of life.

“The Norfolk Chambers of Commerce has initiated the biggest modernisation program in its history, which gave Naked Marketing a tough challenge: To reference our current, known brand identity and develop it into a fresher design. Allowing us to move away from a ‘one-size-fits-all’ approach to a multi-message format. Not only were the results exceptional, but it was clear that because the brief had been accurately interpreted it allowed for the first designs to be quickly worked up and applied.”

Chief Executive

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