First got Naked in 2013
Branding matters for local support organisation
Naked originally won a competitive pitch to brand Independence Matters, a spin-out social enterprise from Norfolk County Council. As with any brand, over time, Independence Matters has evolved and was in need of a brand tweak to tie in its new values and purpose.
Following on from what was an initial meeting to update the current website we soon realised that there was a new purpose to the organisation. Time and again in conversations a line kept popping up – ‘the life you choose’. It was a line that added extra substance to the existing ‘I Matter’ brand. It also allowed questions to be asked of the customers and staff alike, to allow better understanding of their needs and requirements. We added the line to the logo and produced a short animation featuring current IM customers.
Taking the original brand we developed, we introduced a strapline to better explain Independence Matters' purpose
The Independence Matters brand has also been showcased on a new website and also features strongly on interior graphics throughout day hubs in Norfolk, reinforcing the purpose behind the brand and demonstrating a friendly, human touch.
"We love the brand Naked have developed for us."