First got Naked in 2005
From TV screen to ice cream
– packaging design
Icefresh Foods, based in Holt, have been producing delicious frozen desserts under licensed household name brands for years. From Peppa Pig, Star Wars to the sweet treats of your childhood, Icefresh products and Naked’s packaging design can be found in your local supermarket, and hopefully your freezer!
Each packaging design presents the challenge of adhering to strict and detailed brand guidelines from the creators of these loveable brands. Our designers also have to consider latest food packaging standards and guidelines for print – both of which by now we are quite familiar! This in mind, the design still needs that stand out that persuades a tempted shopper to add the sweet treats to their trolley or basket.
It is testament to our knowledge of packaging requirements, design and attention to detail, that we have partnered Icefresh Foods with the launch of products under worldwide multi-million pound brands for over 15 years. (If we’re completely honest, immersing ourselves in Star Wars brand guidelines ahead of designing under the Star Wars brand is about as exciting as it can get!)
“The Peppa Pig ice cream has sold well over 40 million units to date and counting.”