First got Naked in 2014
Fuelling sales online and offline for
a local top five UK fuel distributor
Top five UK oil distributor, Goff Heating Oil, based locally in Wymondham just a few miles down the road have partnered with Naked for over 5 years. We offer design and marketing support to their wider marketing strategy, delivering creative targeted campaigns using a blend of email marketing, social media and traditional printed mail.
Creativity and messaging helps Goff's email marketing receive an above industry average click through rate on most campaigns
Key to delivering success to Goff's marketing spend, is our flexibility and agility to react quickly to opportunity. As temperatures change or oil prices dip, Goff need to seize that opportunity which requires us to jump into action with a creative campaign – be that online or offline.
When required to work at speed like this, it's crucial to get it right first time, ensure robust project management and for the client to be able to deal directly with the person working on the project.
A mix of offline and online creative marketing campaigns continues to drive customer engagement for Goff. Targeted email campaigns regularly achieve above average click-through rates, with direct correlation to online ordering and call centre activity. Printed direct mail campaigns also help to drive sales activity as they appear through letterboxes. To raise brand awareness, regular social media posts focus on Goff's key messages and their support of local communities, for which they've received much praise.
From over 50 email campaigns we've helped to generate over 40,000 website leads