Through an insightful workshop with the Direct ATPI team, a compelling client quote emerged: “Direct ATPI is like a superhero for Travel Managers.” This inspired the new creative direction, which featured bold, striking illustrations using Direct ATPI’s signature red. Infographic-style visuals effectively communicated the company’s unique differentiators in a fun, engaging way, while reinforcing their strategic partnerships, exceptional service, and trusted expertise.
Delivering a 360° Creative Campaign
The Business Travel Show – Europe’s largest corporate travel industry event, held at ExCeL London – was the key stage for Direct ATPI to shine. To ensure maximum impact, Naked developed a full-scale multi-channel campaign that spanned digital, print, and exhibition design.
Creative strategy and concept development
- Creative workshop to refine positioning and campaign messaging
- Ideation and creative concept inspired by the superhero theme
Pre and in-event digital and print marketing
- Social media animations of pre-event teasers and scheduled updates for during the event
- Animated email signatures to maintain campaign consistency
- Thought leader panelist digital graphics for speaker promotions
- Design of the official magazine front cover – a first-ever takeover for The Business Travel Show
Exhibition and event branding
- Large 360° stand design for maximum visibility and engagement
- Digital on-stand screen animation to bring key messages to life
- Delegate and stand visitor stickers to encourage interaction
Exclusive VIP yacht party
- Email invites with animated elements for an exclusive delegate and prospects experience
- Design of VIP yacht party golden tickets for an exclusive touch
- DJ booth graphics for a seamless branded experience
Impact & Results
The bold, dynamic theme created a huge buzz, significantly increasing Direct ATPI’s visibility and engagement at the Business Travel Show. The campaign was so well received that Direct ATPI’s global marketing teams adopted it across multiple regions, amplifying its reach and reinforcing their leadership position within the industry.
With a standout presence, an exclusive VIP experience, and a campaign that resonated far beyond the event, Direct ATPI successfully cemented its reputation as the superhero partner for Travel Managers worldwide.
