Brand identity design Logo design Brand guidelines Signage design Branding
A brand update for Norfolk’s oldest and most reputable Opticians
Dipple & Conway’s new identity shifts from optical care to audiology while honouring its heritage. A classic serif meets a modern typeface, blending tradition with innovation. Sleek typography, fresh colours, and a circular motif embody precision and progress.
First got Naked
in 2017
Clinical Excellence in Eye Care Since 1916
Removing the ‘Glasses’ icon may seem bold, but it was key to shifting focus from optical care to audiology. The new identity blends heritage with innovation, featuring a serif font inspired by the original Norwich signage, a refined ‘AND’ word mark, and a modern typeface.
Evolving an Icon
This update refines rather than redefines the brand, integrating audiology while staying true to Dipple & Conway’s values. A circular design element, drawn from its optometry archive, symbolises precision and enhances brand iconography.
Past, Present & Future
The simplified logo ensures seamless use across digital and print. A modern sans serif complements the serif font, balancing tradition with cutting-edge clinical care. The refreshed palette replaces black with deep navy, adding sophistication, while lowercase lettering enhances readability and warmth.
Mathew Conway, Managing Director.
Branding | Design | Digital
