Creative advertising campaign
To launch the new Avocor B Series digital display, we created a bold and playful campaign centred on the letter ‘B’. Rather than showing the product directly, we hinted at it using a graphic frame that echoes the ‘B’ in the series name. The concept also plays on ‘B’ words to reflect the product’s benefits and user aspirations, supported by a broadened colour palette for a more vibrant, creative look.
First got Naked
in 2025
This campaign showcased the power of bold simplicity. We needed creative that inspired excitement. The campaign focussed on the B Series brilliance through striking colourful visuals and bold dynamic messaging.
The launch represented a key moment for Avocor as it extends its reputation for best-in-class meeting technology into a broader environment of workplace displays. The ambition was to create a campaign that not only introduces the B Series as a new and exciting product line, but also reinforces Avocor’s position as a forward-thinking brand shaping the future of connected, intelligent workspaces.
To fully deliver the bold concept, we took Avocor's brand font – Lato, and used the heaviest weight available – Lato Black, creating clarity, contrast and strength.
This is also a campaign where focus will be on personas, those people who will rely on Avocor to help them in their various roles, visually these are represented by our bold characters. Alongside this, situational use-case photography shows the product in context, demonstrating the flexibility of the product.
All elements come together across a primarily digital rollout, including social content, web banners, digital ads, a digital brochure, and a PowerPoint presentation, ensuring the campaign remains cohesive while adapting effectively across formats and placements.
