Pet care without compromise – bringing Animed’s refreshed branding to life online with the support of their trusted long-term creative partner.
Animed, a trusted name in online pet healthcare, approached us to develop a campaign to raise awareness of their refreshed brand. Already known as ‘pet experts’, they wanted to showcase their broader offering, delivering quality care across the board, from expert advice to essential medication. The aim: boost brand visibility, drive website traffic, and position Animed as a joyful yet reliable partner for pet owners.
Our concept brought the pet care journey to life, with Animed present in every meaningful moment, from mealtimes to medicine. We designed vibrant, social-first creatives with a modern, playful aesthetic, capturing relatable, heart-warming scenes. Fun, rhyming copy added charm and energy, reflecting the belief that pet care should be as joyful as the love we share with our animals.
The assets balanced emotional resonance with practical reassurance, evolving Animed’s message from expert-led to all-round value, convenience, and premium care without compromise.
Tone of Voice: Warm, approachable, and expert
Visual Identity: Bold yet clean, with expressive imagery and energetic colour
Messaging: Rhythmic headlines and clear value (e.g., “All the meds, none of the fuss”)
We ensured all assets were optimised for various digital formats, especially paid social.
The Results (in progress):
The campaign is currently rolling out across digital channels.
