Abacus Hotels
Design for digital | SEO, PPC & Social Media | Analytics & reporting | Email marketing
Online revenue up 550% - and counting!
Flying free
Abacus Hotels operates 3 hotels in Norfolk, previously operating under the Best Western brand. Le Strange Arms, Knights Hill and Orton Hall hotels were breaking free and needed their own identities and independent user-friendly websites to re-establish and grow their position in the market.
After 6 months of the website launches, online bookings were up 506% and online revenue was up 550%
Digital presence a key objective
Following a successful branding exercise, where we created a family of hotel brands that sit under the Abacus umbrella, the key objective was to design and develop fully-functioning e-commerce websites in order to take direct online bookings. An important step, once built, content could be live-edited and marketing activity could be focused to drive visits and bookings via the platform. Our relationship with Abacus evolve to more of a partnership, as ongoing marketing support saw Naked helping with planning, creating, delivering and reporting on marketing campaigns and activity, both on and offline.
A recent email campaign generated 36 room night bookings and £6,000 revenue within 48 hours of sending
ROI in just one month
Six months following the rebrand and website launches, Abacus Hotels are experiencing significant impact on the effectiveness of their hotel websites. In fact, through increased online revenue, the new branding and websites had paid for themselves in just one month of being live.
Our on-demand marketing support continues, extending recently to Traditional Inns to deliver a similar level of success for these sister brands.
As a result of our success we were given the opportunity to deliver results for Traditional Inns
