June 2018 saw the launch of Tipple on Tap – a hospitality drinks company with a difference. Based from a specially commissioned expandable teardrop trailer, its built-in bar allows your favourite drink to be served in style, whether that’s Prosecco, wine, beer or cider. They really do bring your favourite tipple to you.
Naked Marketing were delighted to be approached to help develop the brand for this new venture. The team set about understanding the values, ethos and beliefs of the business and then built upon the owner’s passion for the project to help create a style that would help them stand out in a crowded market place.
Naked Marketing proposed a number of solutions, which led to a few lively conversations, before being slowly narrowed down to a festival-style design, featuring different sized letters which ‘bounce’ on two wheels – a subtle play on the mobile aspect of the bar. The colour palette, with its retro influence, complements the modern san serif typeface which adds modernity to the overall identity.
As always, Naked Marketing aims to create a positive impact with every client that we work with and Tipple on Tap have certainly had an impressive initial six months of trading.
Followers of their social media channels show growth of a notable 400% and monthly targets for the business’s profits have been reached much sooner than forecast.
Chief Tipple Taster and Director, Steve Kingdom commented: "Naked Marketing have been a key part in our success so far. Our brand really reflects our ethos as a company and it always gets great comments from customers wherever we go. Naked took the time to understand our values and plans for the business and have developed a brand that we can grow into and which works for us now and hopefully for a long time into the future."
We’ll drink to that!
Tipple on Tap are available to hire for a variety of events including weddings, parties and food/drink festivals, you can reach them here.
By Jodie Cole on 26.11.18