When Colin Lang MBE joined the Anchorage Trust As CEO at the end of 2017, this charity appeared on our radar. We have been delighted to help Colin in his previous charity roles including providing work for Nelsons Journey, NANSA and EACH.
We reached out to Colin to find out more about the Anchorage Trust and to see if we could help in anyway. The Anchorage Trust supports young people in transition who have been homeless or are at risk of homelessness by supporting them to a brighter future and to achieve positive change. They work collaboratively with partners to provide a clear accommodation pathway for young people in Norfolk. Currently the charity works in Great Yarmouth but under its new stewardship could reach out and support more young people across the region in the following years.
The charity wanted to show that it was launching a fresh this year and felt that a re-brand would help show this. We discussed the various options available and waivered all fee’s for this branding work as part of our support for this charity.
“We felt it was vital that the charity had a fresh identity to help it move forward but realised that every penny at this time of need for the charity needed to be directed to the frontline. We believed that a new identity will help move the charity forward but only if there was no associated cost to the charity”. Commented Ben Handford of Naked Marketing.
Colin Lang commented “Once again its been great working with Ben and the team at Naked Marketing, they never fail to deliver top class branding and design work.”
Below you can see the new brand.