BRANDING & IDENTITY
Your brand defines how people see you. Don’t leave it to chance.
Improve your image. Build your reputation.
Your brand is much more than the design of your logo. It embodies your culture, your values and the image you want to project. And it can be the ‘X factor’ that persuades people to choose you over the competition. A strong, clear and confident brand helps you look and sound your best, stand out from the crowd and reach the people you want to reach – customers, partners or talented recruits.
Branding is the magic ingredient that makes a local business look and feel legendary. If you’re ready to take your business to a new level of professionalism and success, your brand is the key.
OUR BRANDING SERVICES
Brand Strategy
Positioning - Brand Messaging - Planning
Build an understanding of how to distinguish yourself from your competition and connect with the right people.
Brand Identity
Visual Identity - Personality - Product Branding
Craft a distinctive brand identity, including logo design, tone of voice and design system – for companies, products or campaigns.
Brand Guidelines
Brand Values - Design Systems - Tone of Voice
Outline your brand’s story, define how your brand should look and speak to ensure it is used consistently.
The Naked approach to branding and brand identity:
Origins
First, we get a clear sense of where you are with your brand right now, and what you want to change. You might want to create an entirely new brand, rebrand to reflect a change in strategy or just give your existing brand a refresh. We specialise in branding and identity, and work on branding projects for a variety of sizes of business. We're able to shape our approach according to your needs and budget.
Exploration
We answer two key questions: Who do you want to know you? And what do you want them to think and feel about you? That leads us to the ‘naked truth’ of your business: the essence of who you are, what you do and what it means to customers. If necessary, we’ll talk to the key people involved to align your new brand with the culture of your company.
Creation
Once the project is agreed, we’ll start to build the elements of your brand. For your visual identity, we’ll create logo designs, colour and typography choices, design style and assets for you to use yourself. If we can, when we present our ideas we’ll provide examples of how your brand could work in the real world.
Refine
From our initial design options, we'll work with you to refine a preferred route for your brand identity. Always with your audience and objectives in mind. Our fees include three rounds of changes and you'll find us very accommodating to your feedback.
Guidance
We can create brand guidelines, templates and Canva brand kits so you can use your new brand consistently and with confidence. You own the copyright in your brand. When our work is complete, we’ll hand over all the files, assets and guidelines to you.
Rollout
Once your new brand is ready, we can support you with rollout, whether by updating vital branded assets – like your website – or running a promo campaign to tell the world about your brand.
Why choose Naked as your branding agency?
We live and breathe brands. Our highly qualified and experienced team of designers and marketers is here to help you create a winning brand. Our ambition is to build brand value that actively supports your sales and marketing efforts. We take the time to get to know your business and your world, to build a brand that reflects who you truly are.
Having built brands for many different sized Norfolk businesses across a wide range of sectors, we know what’s most important, what works and – crucially – what to avoid. We shape our process to suit your needs. And we love working on technical or B2B brands just as much as B2C.
We don't hand you a logo and wish you good luck. When your brand is ready, we can help you roll it out across every area of your work. If you want us to, we’ll help you launch and promote your new brand by drawing on our other service areas.
We genuinely love what we do, and we want you to enjoy the creative process as much as we do. We bring a playful, positive energy to every project – but it’s always in the service of your success. At every step, we’ll explain our ideas in plain English and do as much ‘hand-holding’ as necessary to bring you along on the journey – and make it fun.
Branding & Identity Frequently Asked Questions
How can branding help businesses?
Your brand is the public ‘face’ of your business. A clear and powerful brand gives you a recognisable personality, clarifies your market positioning and conveys what is unique about your business and its culture. In terms of sales and marketing, a strong brand affects the ideas and feelings that people have about your business before their purchase decision. By projecting a positive image, it clears the way for their decision to buy.
Finally, a powerful brand also helps you attract the most talented workers, giving you another form of competitive edge.
What does a branding agency do?
Branding agencies help their clients create, develop, rethink or refresh their brands.Their services start with brand strategy and positioning: deciding where the brand will sit in the market and what its key values will be.
From there, branding agencies go on to develop all the different elements of a brand: visual identity, brand story, tone of voice, messages and so on. They can also create brand guidelines, which determine how all these elements will be used and combined across different media and platforms.
Branding agencies also help clients to roll out their new or updated brands across diverse elements such as digital media, marketing material, advertising, product or packaging design, signage, internal comms and more.
Why is brand positioning important?
Brand positioning is a vital part of creating a brand. It involves deciding where your brand will sit in relation to other brands and the market as a whole. Brand positioning determines who a brand will (and won’t) compete with.
Brand positioning helps to establish a place in the market amongst others by shaping customers’ perceptions and differentiating against competitors. So a strong, well-positioned brand can give you a powerful competitive advantage.
Why work with a brand identity agency in Norfolk?
There are many benefits to working with a branding agency in Norfolk. The opportunity to meet face-to-face and collaborate closely is crucial during the early phases, when the essentials of the brand are being worked out.
A Norfolk-based branding agency can also offer connection and valuable experience-based insights into running a business and building a brand in the local area.
Do we need a complete rebrand or just a refresh?
Every brand is different. The key questions to consider are:
- How old is the brand? How long has it gone unchanged?
- How does the brand compare with competing brands?
- Does the brand still feel contemporary and relevant?
- Does the brand still reflect your business, values and strategy?
- What do customers and others think about the brand?
- What would be the financial and practical implications of rolling out a full rebrand?
What tangible deliverables will we receive at the end of the branding process?
We will give you everything you (or your suppliers) need to use your brand, including logos in all formats, colour codes, typographical guidelines and a clear brand guidelines document.
How long does it take to create a new brand identity?
This depends on the client and the project. The craft of creating a powerful, resonant brand inevitably takes a while, but we won’t drag the process out unnecessarily.
Will a new brand actually help me sell more?
Absolutely. We’re a marketing agency. If brands didn’t boost sales, we would advise our clients to spend their valuable resources elsewhere. But the truth is that a good brand is a powerful asset to the sales process – and we build brands with commercial effectiveness as our number-one goal.
A clear and consistent brand builds memorability, trust and perceptions of value, which ultimately drives enquiries and sales.
A potent mix of design, communication and digital expertise. We also offer:
Design & Creative
Inspire your audience with great design across print and digital.
- Graphic Design for Print
- Packaging Design & POS
- Reports & Presentations
- Campaign Creative
- Brochure Design
- Events & Exhibition Stand Design
Websites & Digital
Responsive, user-friendly websites and digital marketing to drive traffic and performance.
- Responsive Website Design
- Website Development
- Website SEO & Optimisation
- Google Ads & PPC
- Social Media Advertising
- Targeted Digital Campaigns
Social & Content
Engaging communications, content and campaigns to build brand awareness and drive enquiries.
- Social Media Management
- Content Creation
- Copywriting
- Photography & Videography
- Email Marketing
- Creative Campaigns